My goal is to make software that helps people in their everyday lives. This requires aligning strategy, research, and design around the core problem of understanding and serving people's needs - everything else follows. I enjoy working within teams that are dedicated to craftsmanship, learning, and mutual respect.
I conduct research to understand people's mental models and the job-to-be-done of a product. This work sets the foundation for a product's success - and I just like figuring out what makes people tick.
Design brings new things into the world. I value the creative stewardship of ideas, from initial sketches to functional prototypes, and the give-and-take between team members to achieve the best product possible.
Through testing and iteration, we learn what works and what can be improved. Software, and learning, are never done.