Hello!
As a Principal Product Designer, I help organizations move forward with clarity to enable the creation of exceptional experiences. Design, research, and storytelling are the tools I use to create strategic focus and aligned decision-making.
Design
I’ve honed my craft for over 10 years, and still love (yes, still!) the creative stewardship of ideas, from initial sketches to functional prototypes. I thrive on designing elegant solutions for complex problems.
Research & Data
Mapping out the problem space is essential for any product. I leverage my research expertise (and fondness for data) to illuminate known unknowns and discover potential unknown unknowns.
Strategy
Together with my partners, I build out the strategy for the product that provides clarity to the team and to the organization on what our priorities are and what outcomes we seek to drive.
Mentorship
I help designers level up their game, whether it’s increasing their business acumen, figuring out better ways to collaborate with cross-functional partners, or thinking through the second-order effects of their design choices.
More about me:
- I love learning and reading - and I actually have a PhD in Comparative Literature. Irrelevant to my current career? Hardly. When you think about it, creating great products is really about understanding people, translating their needs to the broader team, and making sure those needs are met with the right design.
- I have a passion for creating native mobile apps that are fast*, personal, and useful, like all software should be. I know Apple’s HIG and the Material Design guidelines well.
- “The Boring Designer” by Cap Watkins, and this interview of Marty Cagan, encapsulate a lot of my thoughts on how designers should operate and work within product teams.
- In another life, I might have been a librarian. I like to organize information and create documentation that can help the team and other designers find what they need.
- Favorite podcasts & newsletters: Stratechery, Hard Fork, What is wrong with UX (RIP), ATP, The Knowledge Project, Presentable (RIP), Masters of Scale, Benedict's Newsletter, Brain Food, Minnesota Zen Meditation Center
- StrengthsFinder (2018): Learner, Input, Intellection, Context, Individualization (Two others from 2014: Relator, Strategic)
- Enneagram Type: 9 - Adaptive Peacemaker
- Being half Danish 🇩🇰, I’m uncomfortable with how many times I have said “I” on this page 😬
- Being half Argentinean 🇦🇷, I’d like to tell you even more - maybe over coffee some time!☕️😀
- Most frequently used emojis in Slack:
😆 👍 TY 😀 🙌 ❤️ 😂 np 🤦♂️ 😕 💯 🔥 🙏 :care: 🤷♂️ 👋 ➕ 🫣 🤔 🎉 👀 🤣 🚀 😎 🤞🙂 🤢 ☺️ 🥳 😉 😩 🤯 👏 :phew: 😅 😹 😸
* Perhaps you noticed, this is likely the fastest website you’ll visit today!